Using third-party email services instead of relying on web host-provided email solutions offers several important advantages. Here are some reasons why third-party email services are better:
- Reliability and Uptime: Third-party email services like FastMail and Zoho specialize in email delivery and management, offering higher reliability and uptime compared to web hosts that primarily focus on website hosting. These services have dedicated infrastructure for handling emails, minimizing the chances of downtime.
- Deliverability: Third-party email services have established relationships with ISPs (Internet Service Providers) and email providers, which can lead to better email deliverability rates. They are less likely to be flagged as spam and more likely to reach recipients’ inboxes.
- Scalability: Third-party email services are designed to handle large volumes of emails efficiently. As your email needs grow, these services can easily scale to accommodate the increased demand without impacting performance.
- Advanced Features: Third-party email services often offer a range of advanced features such as better spam filtering, customizable email templates, tracking and analytics, integration with other software, and more.
- Security and Privacy: Reputed third-party email services invest heavily in security measures to protect your email communications. They use advanced encryption, two-factor authentication, and other security features to keep your emails safe from unauthorized access.
- Dedicated Support: Third-party email services typically provide dedicated customer support for any email-related issues. This can be especially useful when you encounter problems or have questions about email delivery, configuration, or troubleshooting.
- Separation from Web Hosting: By using a third-party email service, you avoid having all your digital eggs in one basket. If there are any issues with your web hosting, i.e, site down, etc., it won’t affect your email delivery or vice versa.
- Backup and Recovery: Many third-party email services offer automated backup and recovery solutions. This ensures that your email data is safe and can be restored in case of accidental deletion or data loss.
- Collaboration Tools: Many third-party email services come with collaboration tools like shared calendars, file storage, and document collaboration, enhancing productivity..
- Easy Migration: If you decide to switch web hosts, having your email service separate from your hosting makes the transition smoother. You won’t need to migrate your emails along with your website.
- Access from Anywhere: Third-party email services usually provide web-based interfaces and mobile apps, enabling you to access your emails from anywhere with an internet connection.
- Cost-effectiveness: While third-party email services have costs associated with them, they provide a more cost-effective solution when you consider the value they offer in terms of reliability, features, and support.
Keep in mind the specific advantages of third-party email services can vary based on the provider you choose. It’s important to evaluate your needs and research different providers to find the one that best fits your requirements.