Now that you’ve finished your website it’s time to turn your attention to developing consistent content. It’s challenging to continue to create fresh ideas without a clear direction, which is why it’s important to remember who your target audience includes. Without a clear focus you’ll have a hodgepodge of unrelated content not tailored to your customers or have SEO value.
You’ve developed a fantastic product or service with a target audience in mind. By adding client-focused content to your website on a regular basis, you will continue to keep your target audience up-to-date and will increase the likelihood your readers will share blog posts and other content with other potential customers.
Is it Helpful?
As you add new content ask yourself one question. “Is this helpful for my reader to know?” Your website supports the product or service you are offering. This doesn’t mean that your reader shouldn’t know anything about you, but your content should mainly feature what you are selling, not you personally.
Helpful and informative content choices may include:
- Instructional videos about how to use your product
- A list of the top ways your service or product will provide a benefit
- A new service that integrates with your product
- Do-it-yourself instructions in a blog post
- Testimonials from satisfied customers
- Tips to continue integrating the product or service you sell into their daily personal or business life
Client-focused content helps your website reader continually learn about how awesome your product or services are and reminds clients of how useful it is for them. It also can go a step further. Choosing content that is within your field and simply helps your website readers solve a problem is a way to increase your target audience’s trust in you.
For example, let’s say you own a pool repair company. Writing a blog post about balancing pool chemicals will help your clients be better pool owners. Although this doesn’t directly relate to pool repair, it is a helpful and informative aspect of owning a swimming pool.
Offering free content is a great way to extend the relationship with your website reader as well as encourage further interaction. Depending on the product or service you are providing your content will look different. If you are selling a product, a client-focused freebie for your website could include an exclusive webinar for people who buy the item within the first 30 days it becomes available. The presentation could demonstrate how to use the product as well as store it when not in use.
Focusing back on our pool company example, an excellent freebie to offer is a checklist for homeowners who think they have a leak in their pool. This content will encourage them to troubleshoot a swimming pool problem, and when they find a leak they know who to call: the helpful company who gave them the checklist!
Incorporating Personal Details
Adding an About Me page to your website is the easiest way to make sure your clients know from whom they are purchasing a service or product. You may want to include the history of the company or how you developed your idea. These are significant aspects to add, but they should not dominate the content. Remember, your website is not about you, it is about the service you provide or the product you sell. Your clients have found you because you have something they need.
A client-focused website keeps your customers focused on the items they bought or the services you provide. Choosing content that helps and informs clients will keep them returning to your site. If they love your product or service, they will share your website and recommend you to their friends and clients. Each new piece of helpful content you post provides an additional opportunity for building and maintaining your customer relationships, and for customers to share your website.
Are you ready to create a client-focused website? Send us a note and let’s get started!