Is content writing for your business really all that important? After all, you’ve had your small business web site going for a while and you like its looks. It’s almost a “cyber monument” to your business approach and philosophy, has good SEO buzz and you’ve made another smart move: you set up a Facebook account and are building a friends list that’s growing with positive testimonials.
The nagging notion that there’s something missing…
You have somewhat of a disquieting feeling that everything you’ve done so far is in great form, but falls somewhat short on substance. That substance would be content that stays up with business trends and lets your customers know that you’re on top of the good stuff and can debunk the white noise and false prophets that could eat into your profits, regardless of unintended puns.
That content would be well-written blogging.
Blogging is what keeps your web site content current. The electric current (pun intended) of hot news that spreads at the speed of light through social media and thousands of online news outlets are what you need to tap into. The trick is to filter out all that “white noise” and cull gems and tidbits that show your business and products are keeping up. You accomplish that with content writing and site updates that really add substance to your already great form.
The substance is what keeps web sites shining.
Everyone can write, but not everyone can write well enough to attract those roving web crawlers that scour the billions of web pages trying to satisfy customer searches for products, services and information. If Google is the “grim reaper” of poorly designed web sites, then poor (or lack of current) content can make your site somewhat of a zombie, even with good SEO and nice design.
Get blogging ASAP!
Here are two suggestions to keep customer interest and promote loyalty:
- If you don’t have a blog section or link in your current web site, get one going quickly! Plant your blog links prominently on your front page to preclude fast exiting.
- If you can write your own blog, take the time to do it. Keep your writing short enough to cover one distinct point, a timely and relevant news item, or a special deal. Try to design some way to get customer feedback on your blog either through your social media outlet or anything else that works.
What if you can’t write well or don’t have the time to write?
We’re all different. We process ideas and information pretty much the same way, but when it comes to expressing the result of all that cognitive activity in terms of writing, some people just do it better. If you are not part of that latter group, you’ll want to tap into the sea of floating left-brained professional bloggers out there. (For example, there’s Blogmutt, a fast-growing blogging service that’s reasonably priced and has a money-back guarantee and Lois Feinstein of Great Site Web Copy.)
Need to start from scratch or somewhere from the middle?
Contact us and see how we can improve your web presence through better WordPress site design and add the mechanics of feedback and blogging. We’ll also help spiff up your Facebook presence to bring everything together to turbo-charge your small business.
Now it’s your turn. Do you have a service or copywriter you use? Do you find it hard to write blog posts?