Blogging is a great way to stay in contact with former customers, help a business owner attract new clients and “fresh content” for SEO. If you’re like most business owners, however, you probably have trouble thinking of new things to say and keep writing the same thing over and over again. This not only makes your blog boring, but it may read like one long sales pitch as well.
Fortunately, there are some tips about how to find blog topics to talk about that can make your blog posts shine.
Client Questions and Problems
Keep a list of all the questions that people ask you about your business services or the products you sell. This not only gives you plenty of topics to write about, but allows you a way to inform potential clients about all of the services or products that you offer.
Review your clients’, or potential clients’, problems they’re trying to solve and you’re sure to find a blog topic or two. This is what I did — and got the most views — when I blogged about Client Gifts under $30.
Notate the trends that you see happening in your business or industry. Use these trends as topics to explain how the changes will affect your clients. If the news is not positive, it is okay to express your concerns, but do not make all of your blog posts about doom and gloom.
Keep your topics balanced. If there is some bad news you need to share with your readers, make a point to write about some of the more positive trends you feel are on the way too.
A great resource for hot topic trends is conference, seminar or networking scheduled speaker topics.
Review a Product
Write a product review. If you take a look at the software or apps that you and your clients use or looking for that will solve a problem or streamline their business, you’ll find plenty of topics to write about; perhaps write a product comparison blog post.
One thing every business owner across every niche and industry has in common is a story to tell. Write about your experiences, ups and downs, funny stories, come-back stories. Everyone can relate to the “human” factor and it’s a great way to show your readers you share a common experience.
Keywords are the “little darlings” of the Internet. Keywords are words or groups of words that people type into search engines when they are all hunting for the same thing. Search Google to discover which keywords are most popular for your business or industry. You have a great keyword source right in your Google Analytics. What keywords or phrases are people using to get to your website?
Tailor your blog posts to incorporate these keywords as topics, then write your blog posts around them. Do not “stuff” your blog post with too many keywords as Google doesn’t like this. Keyword stuffing can make Google and other search engines ignore your blog posts. Instead, use just a few keywords used naturally and make them relevant to your post.
Where do you get your blog post ideas from? Share your experience and ideas with others!