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You are here: Home / Marketing Tips / Email List Engagement: What to Mail

Email List Engagement: What to Mail

June 23, 2019 by Cyndi Papia

Man at laptop with email inbox open

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales – not only of your products and services, but those of your JV, affiliate partners, and client referrals as well.

Here’s the #1 thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need.

These solutions can take many different forms, including:

Straight Information

This is similar to a blog post or article. It answers a question your readers have and gives them the info they need to move to the next step.

Maybe you’ve discovered an easier way to track conversions on Facebook ads, or gathered some interesting stats on content marketing for coaches, or learned a new method for streamlining business processes.

Share with your readers. Don’t ask for anything in return; just send them the info they need. By offering these information-only emails, you’ll show your list members you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).

Offers

Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!

In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:

  • Coaching programs
  • Self-study training
  • eBooks and guides
  • Private coaching and mentoring

So be sure to include these offers in your mailings from time to time.

Tools and Training from Others

As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.

If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal.

When you approach your email from the standpoint of being helpful rather than being purely a sales person or trying to make an affiliate commission, it’s much easier to get past that “what should I mail” question.  

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Filed Under: Marketing Tips Tagged With: List Building

About Cyndi Papia

Tea Addict, Animal & Nature Lover, WordPress Geek

Cyndi's commitment to old-fashioned customer service (since 1998) and down-to-earth ethics has helped her build a business almost entirely on past clients and their referrals. Connect on Facebook | Twitter | Google+.

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